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Sahloul's
Souvenir Stop
Pod, A contemporary souvenir store in Msheireb Galleria Mall, Doha, inspired by the spatial and sensory experience of traditional souq bazaars. The design reinterprets movement, display, and atmosphere, using a warm, spice-inspired color palette to create an immersive retail environment that blends cultural memory with a modern setting.
The storefront is the first point of encounter, designed to be playful and interactive. Inspired by travel, it incorporates airplane windows and seating, along with the camel mascot to create a fun and engaging display. These elements attract attention while staying cohesive with the overall color scheme and concept.
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Elevation A
The orthographic relationship between the floor plan and elevations works together to communicate the spatial story of POD. The floor plan establishes circulation, zoning, and the placement of key elements such as display pods and central pathways, while the elevations translate these into vertical experiences, revealing height, materiality, and visual hierarchy. Together, they show how the pod concept is expressed both horizontally and vertically, creating a cohesive narrative where movement through the space aligns with the visual identity and immersive retail experience.
Block Diagram - Understanding Circulation within Pod.
Elevation D
Floor Plan
Elevation C
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The user experience from storefront to point of sale is designed as a clear, engaging journey. The storefront attracts attention, interactive displays encourage exploration, and the layout naturally guides users toward purchase, creating a smooth and intuitive flow.
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The materiality balances durability, warmth, and identity. Acrylic adds vibrant, playful color, vinyl flooring ensures practicality, and oakwood with painted lumber introduces natural warmth inspired by markets. Spotlights highlight products and unify the space.
The packaging extends the brand identity through a bold, cohesive design. Using the same color palette and camel motif, it reinforces the travel-inspired concept while creating a memorable takeaway experience.